Bushmills

Branding and handcrafting bar sets for the 2011 campaign

In 2011, By Kenyan was commissioned by Bushmills to create a custom signage package for their brand. Our team fabricated bar kits and designed over 500 signs to represent the 2012 ad campaign, “Since Way Back.” Each sign was made from reclaimed barn wood and the company logo was hand-screened and aged to reflect the history and integrity of the brand. In addition, we art-directed a portion of Bushmills’ 2013 international “Handcrafted” campaign—sourcing the collection of props on countless billboards, banners, and wall murals.