Earnest Sewn

4+ years as Merchandise Director for the Americana denim brand

For four years now, we have conceptualized the theme and décor of Earnest Sewn’s location in New York’s Meatpacking district. The theme was heavily influenced by a 1930s Machine-Age aesthetic that has since become an in-house specialty. Our team took a gutted space with a concrete floor, and did the entire build-out in heavy reclaimed wood— from the dressing rooms and back bar, to the fireplace and clothing racks. In addition to sourcing all of the furniture and display units in the store, By Kenyan is also responsible for curating the store’s pop-up design space— transforming the same room each month with unique flairs to suit a revolving assortment of brands, including Repetto, Santa Maria Novella, and John Derian.