A popup celebrating local NY goods for the global brand
In 2010, The GAP and Cool Hunting decided to celebrate New York’s designers with a holiday pop-up shop in the GAP’s 5th Avenue location on the Upper East Side. We were hired to execute the design. All of the products in the store - from $2 pencil sets to $13,000 chandeliers - were made locally in New York. In keeping with the tradition of the craftsman culture, the look and feel of the shop channeled a cozy winter sanctuary. We wanted to create the illusion of walking off the street and into a rustic home upstate, so we custom-built a farmhouse façade into the windows of the store. Inside, we constructed farm tables and barn wood walls, added touches such as Persian rugs and antique chandeliers, and built a “grandma’s den” wall made of bead board and vintage wallpaper. We also printed large-format images of our property upstate and wrapped the elevator as well as the façade of the store with the photographs.
Harpers Bazar called the collaboration “The Perfect Pop-Up Shop”.